BRIEF
Live-brief for an Italian Restaurant in Helsingborg, Sweden. Appointed as the 3rd best restaurant in the North-West of Skåne 2008, the restaurant has brought the best in Italian dining to the city. To celebrate its fast-growing success, I was assigned to create a new visual identity that would translated across a set of objects, in order to create a better and more suitable look to relaunch a new opening. The new identity had to captures both its traditional feel, and at the same time presents it as a modern restaurant that prides itself on showcasing traditional foods made from
the highest quality fresh ingredients.
RESPONSE
The combination of a modern typography with classic typeface demonstrates how a contemporary feel can be achieved by using a classic typeface in a modern way. At the same time it establish a consistent expression with the logo and the combination of the two typefaces exploits the feel of the restaurant as intended – a classic and modern restaurant serving traditional Italian dishes of high quality. The choice of colors are for the intention of contributing towards producing an elegant yet contemporary appearance, and represent its warmth and bright welcoming spirit of an Italian Restaurant.
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Live-brief for an Italian Restaurant in Helsingborg, Sweden. Appointed as the 3rd best restaurant in the North-West of Skåne 2008, the restaurant has brought the best in Italian dining to the city. To celebrate its fast-growing success, I was assigned to create a new visual identity that would translated across a set of objects, in order to create a better and more suitable look to relaunch a new opening. The new identity had to captures both its traditional feel, and at the same time presents it as a modern restaurant that prides itself on showcasing traditional foods made from
the highest quality fresh ingredients.
RESPONSE
The combination of a modern typography with classic typeface demonstrates how a contemporary feel can be achieved by using a classic typeface in a modern way. At the same time it establish a consistent expression with the logo and the combination of the two typefaces exploits the feel of the restaurant as intended – a classic and modern restaurant serving traditional Italian dishes of high quality. The choice of colors are for the intention of contributing towards producing an elegant yet contemporary appearance, and represent its warmth and bright welcoming spirit of an Italian Restaurant.
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